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Ontario gambling advertising rules in plain English

Ontario restricts public advertising of gambling bonuses, credits and other inducements. This guide includes the checks that apply in Ontario.

What the rule covers

AGCO Standard 2.05 restricts public advertising and marketing that communicates gambling inducements, bonuses or credits. That includes public-facing bonus amounts, promo codes, free-spin offers and comparisons built around an offer.

Where an operator may communicate an offer

The standard allows limited communication on an operator’s own gambling site and through direct advertising or marketing after a player has consented. Those exceptions do not give an affiliate or public information site permission to republish the offer.

Why this site does not list promotions

The House Edge does not publish bonus amounts, promo codes, wagering offers or inducement rankings on Ontario pages. Regulated status, products, banking information, rules and player protection remain useful without advertising a promotion.

What to watch for

Treat “guaranteed,” “risk-free” and “free money” language carefully. Read the operator’s complete terms inside the authorized site. A promotion does not change the house edge, and a time limit can encourage faster play.

Advertising rules are broader than bonuses

Ontario standards also address misleading claims, marketing to minors, high-risk players and the use of athletes or celebrities. This guide is a practical overview, not legal advice or a certification that any advertisement complies.

How to verify the current rule

Use the current AGCO Registrar’s Standards for Internet Gaming and AGCO advertising guidance. Standards can change, so the official version controls if it differs from a summary on this site.

Check the Ontario rules

Use the official iGaming Ontario directory list and the local eligibility rules before relying on general information.

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